About
Design Psychology combines best-practice from human-centred design, human factors and ergonomics, and organisational psychology to help businesses achieve operational excellence.
Our difference
Human-centred
We put real people at the heart of our problem-solving approach.
We listen before acting.
We act to improve the daily experience of our stakeholders.
Outcome focused
We tailor our services to meet the broader business objectives and priorities of our clients.
All practices, interventions and recommendations we provide are selected to maximise value for the client.
Evidence-based
We base our practices and interventions on the latest research and standards. If evidence does not exist, we create it.
Every engagement is an opportunity to test practice improvements.
Flexible
We are always ready to pivot our approach based on what we learn.
We run our business lean to provide a high-quality and affordable service.
Our team
Dr Thomas Loveday
Managing Director
Thomas is an AHRPA endorsed organisational psychologist & human factors specialist. He has more than 15 years of experience in leading Human Factors and Organisational Design interventions. Thom brings cross-sector know-how, having worked in healthcare, road, rail, energy, aerospace, and defence.
Dr Karyn Wang
Advisor
Karyn Wang is a senior lecturer in Work and Organisational Studies at the University of Sydney Business School. She received her PhD in Management and her Masters in Organisational Psychology from the University of New South Wales. Karyn advises on the rigour and evidence base of proposed interventions.
https://www.sydney.edu.au/business/about/our-people/academic-staff/karyn-wang.html
Preferred partners
Dr Sarah Fischer
Dr Sarah Fischer is an AHPRA-endorsed organisational psychologist and specialises in leadership and culture. With over 10 years’ experience in organisational development, Sarah has helped many organisations improve the workplace and their performance. Most recently, Sarah has focused on developing safety culture and safety leadership behaviour in high complexity organisations. Melbourne-based, Sarah received her Masters in Organisational Psychology and PhD at Deakin University.
Aaron Cheang
Aaron has over 20 years of experience leading design and research in both the private and public sector. He excels at defining business problems, researching and understanding customer needs, and helping people think differently in order to solve a problem. Career highlights include establishing an innovation and prototyping facility within NSW Health, being the inaugural researcher at Google Australia and building eBay UK’s user experience team.
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